Friday read: Prosecco DOC Rosé's future prospects
Published: 26 November, 2021
After years of intense lobbying by producers, the Prosecco Consortium finally allowed blended sparkling wine styles to be bottled under the 'Prosecco DOC Rosé' designation in 2020. Exports began in November last year, although there have been reports of a Pinot Noir shortage in 2021. Nevertheless, the category has got off to a flying start, with buoyant sales and an enthusiastic consumer reception. But how sustainable is this growth, and will it affect sales of 'ordinary' Prosecco?
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